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Varta Partner Portal acts as a tool for partner retailers so that they can find the battery that best fits the customer’s car. It is extremely important that Varta knows what their retailers need and how they engage with the tools provided by Varta.
The needed me to set up tracking so we know what the retailers are looking for.
I set up GA4 tracking and the Google Search console property. The Google Search Cosole helps us see what searches our partners look for when they are trying to find the Varta Partner Portal website.
We linked that with GA4 to see which searches lead to the most engagement. The goal was to understand what the intent is behind the searches that we are ranking for.
I went through the website and led the implementation of technical SEO changes. The goals isn’t to increasing our rankings on Google. Varta doesn’t need customer traffic to the partner portal site. The goal was to use technical SEO requirements as a guide to making the site more user friendly for our partner retailers.
So that everything was understood, I created custom dashboards so we can see exactly what steps and engagement people are taking on the site.
This is mainly made for business, leadership, and management. It shows what actions people take on the site, month-over-month changes, changes in new features and so on.