Union Heritage Credit Union

Overview

Union Heritage Credit Union is a credit union that wanted to get more clients for everything a bank would want:

• Mortgages
• Business loans
• CDs
• More savings accounts
• More checking accounts

They wanted to use PPC search ads to make that happen.

PPC

I helped run their Google and Bing search ads. I reviewed their existing ads and made optimizations to:

• Keyword targeting
• Negative keywords
• Ad structure
• Ad copy
• Conversion tracking
• Location targeting
• Campaign structure
• Optimization score

There were several other optimizations made to landing page designs and copy, but those were done with the dev team. We also made sure to have the technical SEO in order so that page performance wasn’t a negative factor in running the ads.

‍