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LTH is an auto battery and auto parts supplier in several countries including:
They needed to see what kind of traffic was coming in, where it was coming from, and how valuable it was so they could make better marketing moves.
Additionally, they needed to get their site ranking higher using SEO.
I set up the GA4 tracking for LTH through GTM. I created custom events, conversion tracking, funnels, reports, and explorations. We were really interested in the traffic acquisition, how it was getting there, how different traffic sources engaged with the site, and which of them was the most valuable. This aws to allow LTH to make better marketing efforts based on the data driven by their website.
I also created a GSC account and linked it to their GA4 account. This was so we could not only see what keywords LTH was ranking for, but which of these keywords were turning into conversions.
GA4 and GSC are great, but it takes time to get used to the interface and understand the data. So, we created dashboards in Looker Studio to deliver to business and marketing teams.
To increase the performance of their website, I helped them with their technical SEO and their content SEO. I provided reports, instructions, and trainings to fixe all the technical SEO issues I could find.
In my work with LTH, I was able to come across a site that they had lost. It was their primary blog site that drove their traffic. After discovering that, we were able to crack down on SEO and improve our traffic acquisition efforts.