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Baterias Heliar and Heliar Express sell general purpose automotive batteries to South America. Their primary focus is Brazil. They needed to set up tracking to see what pages where top performers, which retailers got the most visitors, and what searches got the most users.
I set up GA4 tracking and GSC properties for Heliar websites. We used GSC to see what searches were driving the most valuable traffic. We used GA4 to track valuable actions on the website.
We used this data to work with marketing and set up marketing strategies. We needed to see what keywords we wanted to rank for and what traffic sources drive the most valuable action.
We set up dashboards and reports using Google Looker Studio. It shows the top performing keywords, most valuable traffic sources, and what events people take the most action on. Additionally, we needed to what retailers people searched for the most and what batteries people were most interested in.
There were a few web design modifications that I recommended to optimize the UX and improve conversion rates.