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Great American Cookies is a cookie franchise that has locations all over the USA. They sell all types of cookies including small cookies, cookie sandwiches, and large cookie cakes. They needed more traffic with search ads to make their online presence more competitive.
I set up and ran the ads for Great American Cookies. We needed a heavy focus on cookie cakes for special events. This includes desert catering, birthdays, business events, and so on. We set up negative keyword lists to exclude competitors and any brand specific keywords. Also, we didn’t want to rank for any “how to” keywords such as “how to bake a cookie.”