Delkor

Overview

Delkor primarily serves 2 purposes.

1. Form partnerships with retailers to sell Clarios batteries
2. Act as a battery finder for people looking for batteries

It has a strong influence in:

• Australia
• Chile
• Dubai
• Indonesia
• Malaysia
• New Zealand
• Philippines
• Singapore
• Taiwan
• Thailand
• Vietnam
• South Korea

The needed me to help identify which countries drive the most conversions, what actions people are taking on the site, and how people are finding the site.

Google Analytics 4 and Google Search Console

I set up the GA4 tracking and GSC property for Delkor. We wanted to see where we were getting most of the traffic from and what searches were driving clicks.

No surprise to us, most of the traffic was coming from Australia.

I set up all the funnels, custom events, conversions, and submission tracking. I also linked GSC and GA4 so we can see which searches are driving the most valuable actions.

Dashboards

I put together dashboards and reports for leadership, business, management, and marketing to review. I used Google Looker Studio to make this happen. We linked GA4, GSC, and GAds to help us get a holistic overview. We showed month-over-month improvements, top search results, and what traffic sources drive the most relevant engagement.

Global Tracking

Because Delkor covers so many countries, I needed several custom tracking to get the most accurate understanding of actions taken on the site. We needed tracking set up for each of the local regions, but also set up for the global view.

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