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Azteka Motors is a used auto dealership located in Tulsa, OK. They sell anything that is on their lot from any dealership. They have in-house financing, don’t require background checks, and sell at more affordable prices than most local dealerships. Their main customers come from the local Latino community. They needed a PPC campaign that made them more prominent in Google search results.
To make sure they got the most out of our services, we set up and installed conversion tracking on their website. We also set up a Google Merchant Center account allowing them to run VLA ads. Also, due to changes with Google’s targeting, we needed to remove negative keywords that were hurting our listings. Our main focus went to keywords indicating someone looking for a cheap used car.