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Ted Arrington was an independent writer who wrote Christian children's books. He needed my help in getting his name out there. He had a book and illustrations, but needed everything else.
That’s where I came in.
It started with a simple logo. He wanted his business to be called Arrington Books, so we based his logo on that. Since the starting letters are “A” and “B”, a simple logo “AB” would work nice. This is especially good because the first two letters of the alphabet are “AB” and he’s writing books.
From there, we needed to build his brand. We need light and inviting colors and a child friendly design.
We ended up going with light blues, whites, and a cartoon version of himself. Every design needed to include a lot of white space to give a feeling of being invited into a spacious home.
We chose a serif font to show a level of professionalism and experience since he’s an old guy.
While designing the website, we needed to stick with the guidelines set by the brand. We kept open designs everywhere with a heavy use of light blues and whites.
We used the font “Playfair Display” because it is a classic serif font that displays age and experience. We paired that with “Inter” font because it is more modern. The font gives the feeling of an elderly person sharing stories with younger people.
We only saw a need for a few pages:
This is because he had simple needs for his website. We probably could have gone as simple as a single page site.
I used Webflow to develop the site. It is my go-to for projects like this. We were able to get this site developed in about a week. We made sure all images were optimized and responsive and made sure to optimize for all core web vitals.
We installed GA4 and created custom reports, events, conversions, and explorations. We monitored the traffic to see what design optimizations we could make and better serve the clients.
We set up a GSC account to see what kind of searches the site started ranking for. As expected, we started to rank for different book listings, short stories, and branded keywords.
Our marketing strategy was simple, but it worked. We created a strategy that relied heavily on social media.
Every story was to be released on social accounts, bits of the stories were promoted, quotes here and there, and key lessons where shared as well.